Stretch Your Event Potential
As a yoga teacher, practitioner and the senior manager of one of the largest conferences in the world, I am dedicated to fitness and nutrition. But I’m also a sucker for sweets, good food and wine. Let’s be real: It’s difficult to have a healthy lifestyle on one shoulder and live the conference life on the other.
When I travel, I look for classes that I can take within a certain distance from the hotel or event center, at a time that is convenient with my jam-packed event schedule. But the days are full of networking and big nights out – which doesn’t always match up with my usual early morning call-time. Additionally, there is the added challenge of transportation navigation in an unfamiliar city. Those weeks away often leave me itching to get home and back on my routine.
But what if there was an easier way to combine it all? What if I could stick to my fitness dedication and network with my colleagues from across the country or world at the same time? What if I could create an event experience that is restful – not stressful?
Fit in “Fitworking”
Attendees have a similar interruption during events. Yes, their FitBit is probably tracking steps during the day but how are they squeezing in time at the gym during their event? As I mentioned earlier, hotel fitness centers are often small and don’t offer classes. Gyms are often inconveniently located or offer pricey one-day admission fees.
In 2018, I taught yoga to a group of 25 one night during show move-in week. Executive directors, vendors, partners and event venue personnel – many of whom had never even tried yoga – were there for an hour of wellness. The outcome: A bonding experience through stretching, talking and laughter.
This kind of experience happens all the time at a studio, along a running trail or in a gym. As event and conference experience makers, we have the unique opportunity to provide multiple spaces for this type of opportunity.
Wow with Wellness!